New Frontiers of Advertising

Just when you think you've seen it all, Shanghai ad execs come up with a new way to put advertising in your face. Up to now, I've seen:

• LCD TVs running ads outside elevators in apartments
• LCD TVs in elevators
• Little LCD TVs in cabs
• Old-fashioned printed ads in elevators
• Ads on the back of airplane seats

New to the world of advertising

• Advertising on escalator handrails
• Large video displays on street corners

And last but not least:

Yes, you got it right: a large boat (now, two large boats) with giant TV screens motoring up and down the Huangpu.